The Origin of Rev Laundry Soap

At Rev Laundry Soap, our story begins in the heart of a small town, where hard work and resilience define the people.

As the proud owners of a local laundromat, we saw firsthand the relentless battle our customers faced against dirt and grime. Day in and day out, we witnessed men from all walks of life—mechanics, truck drivers, adventurers—bringing in their clothes caked with the stories of their day.

Despite the satisfaction of helping our community keep their clothes clean, we noticed a glaring gap in the market. The detergents on our shelves were either too harsh, too flowery, or just did not deliver the deep clean that these hardworking men needed. We knew there had to be a better way.

One late night, after closing up the laundromat, we gathered around a worn-out table, surrounded by the hum of washing machines and the scent of fresh laundry. It was in that moment of camaraderie and dedication that the idea for Rev Laundry Soap was born. We envisioned a detergent that was as tough and resilient as the men who used it—a soap that could tackle the toughest stains while leaving a fresh, manly scent. We wanted something all-natural, strong, and distinctively masculine.

Inspired by the ruggedness of motor oil and the amazing scents that we had on hand, we developed a formula that would revolutionize men's laundry care. We combined powerful, all-natural ingredients to create a dirt-destroying detergent that smelled like adventure and victory—everything a modern man embodies.

But we didn’t stop there. We wanted Rev Laundry Soap to stand for more than just cleanliness. We committed to giving back to our community by donating bottles to homeless shelters, ensuring everyone could experience the confidence that comes with clean, fresh clothes.

Today, Rev Laundry Soap is more than a product; it’s a movement. It's for the men who work hard, play hard, and live life to the fullest. It's for the men who demand more from their laundry detergent—a soap that keeps up with their rugged lifestyle.

Join us in this revolution. Embrace the grit. Embrace the manly. Embrace Rev Laundry Soap.

Much Love,

Mitch, Christy, Angela, Allen, and Alex